İşletme Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/411

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Alliances to acquisitions: A road map to advance the field of strategic management
(Emerald Group Publishing Ltd., 2017) Zakaria, Rimi; Genc, Omer Faruk; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Omer Faruk
Although primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances, in many cases, end in acquisitions as firms use alliances as intermediate strategic options to eventually acquire a partner. As the discipline of strategy matures and the frequency and the volume of inter-firm cooperation continue to rise, it is imperative to integrate these two research streams for a holistic understanding of the theory of the firm. The purpose of this conceptual piece is threefold. First, we review the extant studies that combine these two governance modes: alliance and acquisitions. Second, drawing on the dominant strategic management theories, we highlight how prior inter-firm alliances inform future acquisitions in terms of (a) pre-combination decisions, (b) post-deal integration processes, (c) alternatives and strategies, and (d) performance outcomes. Finally, in view of the emerging trends and evocative gaps, we offer a conceptual road map to encourage future theoretical development and empirical research. Copyright
An analysis of annual reports from the sustainable development goals perspective
(Emerald Publishing, 2023) Hacıhasanoğlu, Erk; Ünlüsoy, Ömer Faruk; Madenoğlu, Fatma Selen; 0000-0002-3252-5720; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Hacıhasanoğlu, Erk; Ünlüsoy, Ömer Faruk; Madenoğlu, Fatma Selen
Purpose – The sustainable development goals (SDGs) are introduced to guide achieving the sustainable goals and tackle the global problems. United Nations members may perform activities to achieve the predetermined goals and report on their SDG activities. The comprehension and commitment of several stakeholders are essential for the effective implementation of the SDGs. Countries encourage their stakeholders to perform and report their activities to meet the SDGs. The purpose of this study is to investigate the extent to which corporations’ annual reports address the SDGs to assess and comprehend their level of commitment to, priority of and integration of SDGs within their reporting structure. This research makes it easier to evaluate corporations’ sustainability performance and contributions to global sustainability goals by looking at the extent to which they address the SDGs. Design/methodology/approach – In the study, it is revealed to what extent the reports meet the SDGs with the multilabel text classification approach. The SDG classification is carried out by examining the report with the help of a text analysis tool based on an enhanced version of gradient boosting. The implementation of a machine learning-based model allowed it to determine which SDGs are associated with the company’s operations without the requirement for the report’s authors to perform so. Therefore, instead of reading the texts to seek for ‘‘SDG’’ evidence as typically occurs in the literature, SDG proof was searched in relevant texts. Findings – To show the feasibility of the study, the annual reports of the leading companies in Turkey are examined, and the results are interpreted. The study produced results including insights into the sustainable practices of businesses, priority SDG selection, benchmarking and business comparison, gaps and improvement opportunities identification and representation of the SDGs’ importance. Originality/value – The findings of the analysis of annual reports indicate which SDGs they are concerned about. A gap in the literature can be noticed in the analysis of annual reports of companies that fall under a particular framework. In addition, it has sparked the idea of conducting research on a global scale and in a time series. With the aid of this research, decision-making procedures can be guided, and advancements toward the SDGs can be achieved.
Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021) Ipek, Ilayda; Yilmaz, Cengiz; 0000-0001-7095-4078; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yilmaz, Cengiz
Recent decades have witnessed a growing attention toward private-label brands (PLBs), which also have become of critical importance in emerging markets. Building on this, the main purpose of this empirical research is to investigate the differential influences of individual factors (i.e., socio-demographic aspects, individual differences, and perceptual variables), contextual factors (i.e., distinctive packaging, price promotion, and store image), and attitude toward PLB on PLB purchase intention in an emerging-market context. To serve this purpose, a scenario-based experimental design (N = 351) was used. The findings of the study reveal that prior experience with PLBs, the degree of reliance by consumer extrinsic cues, store image, and attitude toward PLB are precursors of PLB purchase intention, which was found to be inversely related to age, level of purchasing risk, distinctive packaging, and price promotion. This empirical inquiry is expected to provide useful insights into the PLB literature, as it unveils how PLB implications may vary in an emerging-market context.
ARE WE READY FOR THE NEW NORMAL IN E-BUSINESS EDUCATION? SENTIMENT ANALYSIS OF LEARNERS' OPINIONS ON MOOCS
(RUSSIAN STATE VOCATIONAL PEDAGOGICAL UNIVUL LUNACHARSKOGO, 85A, OFIS 203, YEKATERINBURG, 620075, RUSSIA, 2021) Cizmeci, Bulent; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Cizmeci, Bulent
Introduction. The new digital economy and its constantly evolving paradigm have completely transformed the model of doing business and the learning methods. MOOCs (massive-open-online-courses) and micro-credentials are the educations interfaces, have become an important teaching environment tool. Distance learning has become an indispensable alternative teaching method in updating and transferring classical education materials according to real-world settings, especially for learners in higher education. Aim. The current research is aimed to address the society's readiness and attitude direction to the concept of MOOCs and distance learning, highlighting its emergence and inevitability for educational institutions of all types in order to make a fundamental change in their curricula, especially in e-business courses, which are the most demanded training courses on MOOCs platforms. Methodology and research methods. In the study, the awareness and recognition of the online community on the MOOCs concept is examined. in this direction, Turkish people's perception and attitudes toward MOOCs have been addressed via sentiment analysis on Eksi Sozluk, the largest social communication and discussion platform in Turkey. Results. According to the sentiment analysis results, it has been determined that 52% of respondents have positive judgments on distance education and MOOCs, 29% of responses are neutral and 18% are negative. In general, distance education and MOOCs are perceived as a useful new education model by the Turkish people. Scientific novelty. This paper is the first sentiment analysis of learners' opinions on MOOCs and distance learning in Turkey. Considering the increasing awareness of MOOCs and the need for e-business education, as the most demanded type of MOOCs, this is the first study investigating the priority of these two phenomena within the context of COVID-19. Practical significance. It is thought that this study will contribute to the stakeholders in terms of showing how MOOCs and micro-credentials have a high potential to understanding trends in education especially in the new normal after the COVID-19 pandemic. The holistic education model of institutions has difficulty meeting the competitive nature and result-oriented approach of the e-business ecosystem. This market reality requires the institutions to offer more to-the-point and applied education solutions. In terms of e-business (e-commerce, digital marketing) education, the importance of MOOCs as a solution-focused on "how" rather than "what." has been comprehensively discussed in the paper.
Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives
(TAYLOR & FRANCIS LTD, 2021) Saffet Ocak; Omer Faruk Aladag; Mehmet Ali Koseoglu; Brian King; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Aladag, Omer Faruk
Although strategy implementation has profound implications for delivering efficient service, it has been largely neglected in the healthcare management literature. This study explores the barriers to effective implementation of strategic plans in healthcare organizations. To achieve this end, empirical data were collected from 185 hospital managers in Turkey using a survey-based methodology. A descriptive analysis was undertaken of the survey responses to determine the most important barriers to strategy implementation. The most significant barriers undermining strategy implementation efforts were found to be: low employee motivation, an exclusive focus on financial performance and lack of consensus among decision makers.
Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2021) Chanyasak, Teerawut; Koseoglu, Mehmet Ali; King, Brian; Aladag, Omer Faruk; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Aladag, Omer Faruk
Purpose This study aims to explore how hotels adapt their business models as a strategic response to crisis situations. It sheds light on the processes and methods of business model adaptation during severe crisis situations, such as the COVID-19 outbreak. Design/methodology/approach A single-case study was conducted. Data were collected from the owner/manager of a boutique hotel chain in Chiang Mai, Thailand through an extensive interviewing process. The authors also examined corporate documents. The authors then re-organized the material as a coherent narrative about how the company navigated the COVID-19 crisis. Findings The findings show that the hotels in the study adapted their business models by cutting costs through stopping non-essential operations, increasing non-room revenues and adding new revenue channels, bringing in cash from advance bookings, securing financial support from creditors, leveraging government support and training staff for the "new normal." Originality/value Few previous studies have focused on business model adaptation during the COVID-19 crisis. The investigation of this largely neglected area provides two main contributions. First, it extends the literature on crisis management in hospitality firms by examining business model adaptation patterns and processes during unprecedented crisis conditions. Second, it provides managerial insights and a business model adjustment framework to help practitioners in urban settings in their efforts toward recovery from the COVID crisis.
Business process management in hotels: with a focus on delivering quality guest service
(SPRINGER, 2019) Özdemir, Ali İhsan; Çolak, Abdullah; Shmilli, Jerina; 0000-0002-5037-8760; 0000-0002-9616-3060; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Özdemir, Ali İhsan; Çolak, Abdullah
In this study business process management as a tool of improvement service quality is introduced and it is examined that how it can be used to improve service quality in hotel sector. It is assumed that re-engineering of the business processes in hotel may contribute to optimize the operational processes and service by focusing on guest service. All the interactions and transactions between the guest and the hotel during her/his stay, determine the type and nature of front ofce operations. The stages of guest stay are: (a) pre-arrival, (b) arrival and accommodation, (c) stay, and (d) departure. Each steps are analyzed and business process improvements are applied by case study approach in a hotel which is one of the biggest hotel in Tirana, Albania. As a result of this study valuable recommendations are developed to enhance guest service quality
A CASE STUDY: DO MISCONCEPTIONS LEAD TO INTERGROUP CONFLICTS AT WORKPLACES?
(ACC Publishing, 2019) Süklün, Harika; 0000-0003-1016-268X; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Süklün, Harika
This study's purpose was to investigate if misconceptions lead to conflicts and increase attention among scholars for further research as well. Although misconception is one of the roots of conflicts is somehow accepted, especially by the practitioners, there are not many empirical studies conducted to investigate if there is a relationship between misconception and conflicts. This study is prepared on a small scale as a starting point. To explore the subject better case study methodology is used. Two different studies conducted to be able to compare and analyze the situation among the groups. One group is taken as in-group and the other group is taken as out-group. This study's findings revealed that misconception leads to conflict at workplaces and to a hostile work environment. "We vs. them" situation among the groups and intergroup conflicts are observed. Conclusion and limitation are discussed.
Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020) Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer; 0000-0003-1947-492X; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their size, spending power, and use intensity. In addition, they tend to be influential trend setters when it comes to the adoption of new digital solutions. In the dynamic emerging economy of Turkey, they are of even greater interest to mobile operators as they surpass their peers in many advanced economies in terms of use intensity. Despite its importance, our knowledge of the loyalty and churn behavior of this customer segment is very limited. We respond to this research gap by drawing insights from a comprehensive survey of digital natives in the Turkish context. The empirical data originates from a survey of 2000 Turkish university students. We employ Binomial Logistic Regression analysis which provides interesting managerial and public policy insights. Our findings demonstrate that such customer service factors as call quality, billing and brand image affect both the loyalty and churn intentions of Turkish Digital Natives. Surprisingly, youth loyalty club programs, duration of subscription, and prior churn experience are found to be not significant. These results lead to practical implications for mobile providers and telecom regulators operating in Turkey and elsewhere.
A comparative analysis of international and domestic acquisitions: What drives acquirer competitiveness?
(Inderscience Publishers, 2018) Genc, Omer Faruk; Zakaria, Rimi; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Omer Faruk
Despite several decades of research in the context of mergers and acquisitions (M&As), an understanding of acquirer competitiveness in international vis-à-vis domestic acquisitions remains inconclusive. This empirical study presents a comparative framework to identify a set of intangible factors that differentiate the long-term competitiveness of acquirers engaging in both of these types of acquisitions. Building on the information asymmetry logic, we find that access to accurate information, acquirers’ research and development (R&D) intensity, and similarity between the acquirer and the target play a vital role in determining the overall competitiveness of acquirers. Using a sample of all the M&As that occurred between 1985 and 2007 and applying a matching control methodology, sound comparisons are made to draw conclusions. From a theoretical standpoint, the findings help generalise the importance of intangible factors from the contextual, acquirer-centric, and dyadic angles. From a practical viewpoint, the conclusions enable managers to evaluate their firms’ preparedness for international vis-à-vis domestic acquisitions.
COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW
(Bandırma 17 Eylül Üniversitesi, 2016) Genç, Ömer Faruk; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genç, Ömer Faruk
International Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from domestic aquisitions, there is not a literature review about how they differ. A literature review of acquisitions in terms of comparison between international and domestic deals is provided in this study. Based on the literature, it was shown that international acquisitions differ significantly from domestic acquisitions in terms of motivations, outcomes, success factors, integration problems, information asymmetry, and diversification. The study also identifies new aveanues for acquisition researh. The acquisition paradox and motivation-outcome inconsistency are identified as major issues in acquisition research, and ways to deal with these issues including using benchmarking methodology, risk-adjusted returns, and examining motivations in different ways are provided. In addition, acquisitions by emerging market multinationals and private companies, acquisitions of state-owned enterprises, pre-announcement and negotiation stages are identified as understudied areas with great potential in acquisition research.
A comparison of proactive and reactive environmental strategies in green product innovation
(INDERSCIENCE ENTERPRISES LTD, WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND, 01.09.2019) Genc, Ebru; Di Benedetto, C. Anthony; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
Companies are exposed to different kinds of pressures to respond to environmental sustainability issues. It is critical to understand how firms integrate environmental issues into their corporate agendas and how these integration strategies affect corporate performance. This paper investigates factors that motivate firms to adopt environmental marketing strategies and their relative impact on green product innovation performance. A comprehensive conceptual framework is developed and tested that portrays the antecedents and consequences of environmental marketing strategy (EMS). The results show that developing environmental strategies that exceed regulations (proactive strategies) leads to better new product performance than those that only adhere to regulations (reactive strategies). In addition, we find that commitment from top management becomes critical only for proactive strategies, not for reactive strategies. Finally, with regard to the consequences, we show that environmental marketing strategies lead to new product advantage and, ultimately, improved sustainable new product performance.
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015) Genc, Ebru; Di Benedetto, C. Anthony; 0000-0002-6532-3906; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Ebru
Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Managers increasingly view sustainability as a complement to their corporate agendas, or even as an opportunity. It is important to understand how firms integrate environmental issues into their businesses and how these integration strategies affect performance. The process of sustainable new product development (SNPD) is a key strategic focus to achieve economic and environmental sustainability. This paper examines the integration of environmental specialists into new product development teams that are composed of other functional specialists including marketing, manufacturing, and R&D personnel, and its impact on SNPD project performance across three stages: concept development, product development, and product commercialization. We empirically test our theoretical model using a sample of 219 firms from a range of business-to-business industries. We present evidence that integrating an environmental specialist into a new product team has a positive influence on SNPD project performance beyond what the traditional members of such a team would accomplish. We analyze this relationship across the stages of SNPD to obtain a clearer picture of the effects of this integration. In particular, the integration of the environmental specialist was more effective on SNPD project performance in the final stage of the SNPD process when the product was being launched; this effect is even greater for high-innovative projects.
Cultural Origins of Business Formation
(Erhan AYDIN, 2024) Gökmen, Seyit; 0009-0006-8451-9513; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Gökmen, Seyit
This paper presents a conceptual framework connecting historical kinship structures and generalized trust into modern business formation. Kinship intensity, defined as the degree of strength in family ties, is shaping the social and economic outlook of societies. Building upon the existing literature, I argue that societies with strong kinship ties often exhibit collectivist characteristics, leading to less trust towards outsiders. This hinders market efficiency and collaborative partnerships, resulting in business formation being largely confined to family-owned enterprises. Conversely, societies with loose kinship structures exhibits higher level of generalized trust that enable to promote engagements beyond family networks. This promotes establishing larger firms with strangers, more efficient markets, and greater cooperation with foreign firms. The paper suggests that kinship and trust behavior are deeply rooted in culture and influence social and economic development. It is important for policymakers to support initiatives that foster trust beyond family ties to promote collaboration among diverse market participants.
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015) Ozdemir, Ali Ihsan; Simonetti, Biagio; Jannelli, Roberto; 0000-0002-6786-0262; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Ozdemir, Ali Ihsan
This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. For this purpose, the relationship between integration, CC and BP has been analyzed. Data was obtained from the survey that applied to Turkish Small and Medium Sized Enterprises (SMEs) and we examined the critical factors by using a Structural Equation Model to analyze which factors have more effect on BP. As a result of the study it was found that there are positive associations between SCI and CC, and both SCI-CC and BP and it was also found that most critical factor that affects BP is reliability and the least important one is lower price.
Dynamics in the Diffusion and Institutionalization of Site-Based Management Reform in the United States of America
(Eskişehir Osmangazi Üniversitesi, 2013) Gök, Kubilay; Sayılar, Yücel; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Gök, Kubilay
This study is examined research question: “How does the diffusion of SBM over time and space resemble the broader social dynamics associated with diffusion of educational policy innovations in particular, and other public policy innovations in general?” Data comes from various secondary data sources. Study generates several conclusions. First, institutional theory helps explain the diffusion of SBM. The analysis provides support for institutional theory that pressures to adopt a “fashionable” practice builds gradually over time. It’s also revealed that when isomorphic pressures are absent in a region, diffusion may be explained by nationwide institutional dynamics. Study points to possible learning effects in the regional diffusion process when mimetic pressures are absent. Finally, surprisingly more liberal states can be less likely to move quickly to adopt some policies.
Examination of Provinces in Türkiye about Sectoral Employment Share by Cluster Analysis
(Anadolu Üniversitesi, 2024) Sungur, Banu Bitgen; Madenoğlu, Fatma Selen; 0000- 0002-5577-4471; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Madenoğlu, Fatma Selen
The significance of regional dynamics in the process of economic development and regional development has increased as a result of significant factors like competitiveness, human resource development, and observation of the global market. In this study, mathematical programming-based cluster analysis has been conducted to group the regions in Türkiye according to sectoral employment rates. A mixed integer mathematical model is presented that maximizes the smallest of the out-of-cluster distances while minimizing the largest within-cluster distance. Level 2- 26 sub-regions in Türkiye are clustered according to sectoral employment data for 2021 and 2022. As a result, two clusters were obtained for both years in our country according to employment status by gender on a sectoral basis. One of these clusters is where the employment rate of the agricultural sector is higher than other sectors, and the other is where the employment rate of the industrial and service sectors is higher. When the 2021 and 2022 clusters are compared, in total, TR22, TR32, TR33, TRC3; in men, TR21, TR22, TR32, TR52, TR81; In women, it was observed that TRC1 regions were assigned to different clusters. By implementing a successful employment policy as human resource development across the national government, it will be possible to ensure the balanced growth of provinces located in Türkiye's various geographical areas.
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
(VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016) Arikan, Esra; Yilmaz, Cengiz; Bodur, Muzaffer; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yilmaz, Cengiz
Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" domains. In an attempt to resolve this discrepancy between research insights and practical experiences, the study investigates the role of Brand Relationship Quality (BRQ) as a critical factor determining consumer responses to brand extensions. The proposed model is tested separately in the context of three different fit scenarios (high, moderate, and low) with data from 502 consumers. The results indicate that BRQ and perceived fit exert independent effects on consumer responses and complement each other as they jointly influence evaluations of brand extensions. The study therefore extends existing theory by providing evidence that the brand extension phenomenon cannot be explained justly without including constructs that portray personal relationships consumers develop with brands and provides insights for marketers and researchers as to how such relationships can be integrated in formulations of successful brand extension strategies.
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022) Oyman, Mine; Bal, Dondu; Ozer, Serhat; 0000-0001-7626-6487; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Ozer, Serhat
Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due to augmented reality (AR)-supported mobile applications, brands can both provide consumers with detailed information about products and services, and also affect consumers’ perceptions. The main purpose of this research is to determine the effect of augmented reality use in mobile applications on consumers’ behavioral intentions towards the use of the mobile application and perceptions underlying this effect. In this study, by employing the Technology Acceptance Model (TAM), the effect of augmented reality on behavioral intentions for mobile application use was examined through a structural equation modeling (SEM). Additionally, the effects of the technology anxiety (TA) and consumer novelty seeking (CNS) on perceived augmented reality were also examined. An augmented reality-supported mobile application which makes trying cosmetic products virtually on possible, was used by female consumers (n = 278). The data was collected through a questionnaire. The results indicated that the CNS had a positive and direct effect on perceived augmented reality (PAR); PAR had a positive and direct effect on perceived enjoyment (PE), perceived usefulness (PU), perceived informativeness (PI), and perceived ease of use (PEU). It was also determined that the PE, PU, PI had positive and direct effects on the behavioral intentions to use the application (BIUA).
Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
(TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021) Braganza, Ashley; Chen, Weifeng; Canhoto, Ana; Sap, Serap; 0000-0002-2560-4105; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Sap, Serap
Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing jobs: no effect, eliminate whole jobs, or eliminate those parts of a job that are automated. This paper focuses on the jobs that remain after the effects of AI-SA, albeit with alterations. We use the term Gigification to describe these jobs, as we posit that the jobs that remain share characteristics of gig work. Our study examines the relationship between Gigification, job engagement and job satisfaction. We develop a theoretical framework to examine the impact of system automation on job satisfaction and job engagement, which we test via 232 survey responses. Our findings show that, while Gigification increases job satisfaction and engagement, AI-SA weakens the positive impact of Gigification on these important worker outcomes. We posit that, over time, the effects of AI-SA on workers is that full-time, permanent jobs will give way to gigified jobs. For future research, we suggest further theory development and testing of the Gigification of operations and supply chain work.

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