İşletme Bölümü Koleksiyonu
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Article A comparison of proactive and reactive environmental strategies in green product innovation(INDERSCIENCE ENTERPRISES LTD, WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND, 01.09.2019) Genc, Ebru; Di Benedetto, C. Anthony; AGÜ, Yönetim Bilimleri Fakültesi, İşletme BölümüCompanies are exposed to different kinds of pressures to respond to environmental sustainability issues. It is critical to understand how firms integrate environmental issues into their corporate agendas and how these integration strategies affect corporate performance. This paper investigates factors that motivate firms to adopt environmental marketing strategies and their relative impact on green product innovation performance. A comprehensive conceptual framework is developed and tested that portrays the antecedents and consequences of environmental marketing strategy (EMS). The results show that developing environmental strategies that exceed regulations (proactive strategies) leads to better new product performance than those that only adhere to regulations (reactive strategies). In addition, we find that commitment from top management becomes critical only for proactive strategies, not for reactive strategies. Finally, with regard to the consequences, we show that environmental marketing strategies lead to new product advantage and, ultimately, improved sustainable new product performance.Article Sosyal medyanın çok katlı pazarlamada kullanımı ve iş tatmini üzerindeki etkileri(Bandırma Onyedi Eylül Üniversitesi, 2012) Emirza, Emin; İştahlı, Selma B.; İştahlı, Yusuf H.; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; İştahlı, Yusuf H.Kitle iletişim kanallarının bölünmüşlüğü ve reklam mesajlarının çokluğu, doğru hedef kitleye ulaşmayı ve mesajın müşteriler tarafından algılanmasını zorlaştırmaktadır. Bundan dolayı geleneksel medya kanallarında yapılan tutundurma çabaları sorgulanır hale gelirken, sosyal medya ortamları reklam, halkla ilişkiler vb. alanlarda etkili iletişim stratejilerinin üretilmesinde giderek daha fazla önem kazanmaya başlamıştır. Diğer taraftan sosyal medyanın sunduğu çevrimiçi olanaklarla, bireyi içerik üreten, paylaşan, tavsiye eden kısaca interaktif olarak pazarlama sürecini etkileyen aktörler haline getirmesi, satıcı-alıcı ilişkilerine dair paradigmaları değiştirmektedir. Bu potansiyelin ilk farkına varan ve iş süreçlerine uygulayan işletmelerin başında “çok katlı pazarlama” stratejisini kullanan işletmeler gelmektedir. Satış odaklı çok katlı pazarlama sisteminde, bağımsız girişimcilerin performanslarını etkileyen iş tatmin düzeylerinin yükseltilmesi, yeni müşteri ve bağımsız girişimciler kazanma açısından önemlidir. Sosyal medyanın, içerik üretmeye ve anlık etkileşime olanak sağlamasının bağımsız girişimcilerin iş tatminini olumlu etkilediği düşülmektedir. Bu varsayımdan hareketle çok katlı pazarlama stratejisini kullanan küresel bir işletmenin Türkiye’deki serbest girişimcilerinin sosyal medyayı kullanım biçimleri ve bunun iş tatmini üzerindeki etkileri incelenmiştir. Anket yöntemi kullanılarak yapılan araştırmada, serbest girişimcilerin sosyal medyayı, yüz yüze iletişim kadar önemsedikleri fakat iş amaçlı olarak kullanma konusunda yeterli motivasyona sahip olmadıkları gözlemlenmiştir. Bu gözlemi destekleyen regresyon analizlerinde, bağımsız girişimcilerin sosyal medya kullanım düzeylerinin, iş tatmini açıklamada etkili fakat zayıf bir etkiye sahip olduğu ortaya çıkmıştır. Korelasyon analizlerinde ise, sosyal medya kullanım düzeyi ile içsel iş tatmini, dışsal iş tatmini ve genel iş tatmini arasında pozitif doğrusal bir ilişki olduğu anlaşılmıştır.Article Dynamics in the Diffusion and Institutionalization of Site-Based Management Reform in the United States of America(Eskişehir Osmangazi Üniversitesi, 2013) Gök, Kubilay; Sayılar, Yücel; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Gök, KubilayThis study is examined research question: “How does the diffusion of SBM over time and space resemble the broader social dynamics associated with diffusion of educational policy innovations in particular, and other public policy innovations in general?” Data comes from various secondary data sources. Study generates several conclusions. First, institutional theory helps explain the diffusion of SBM. The analysis provides support for institutional theory that pressures to adopt a “fashionable” practice builds gradually over time. It’s also revealed that when isomorphic pressures are absent in a region, diffusion may be explained by nationwide institutional dynamics. Study points to possible learning effects in the regional diffusion process when mimetic pressures are absent. Finally, surprisingly more liberal states can be less likely to move quickly to adopt some policies.Article Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance(SPRINGER, 2015) Ozdemir, Ali Ihsan; Simonetti, Biagio; Jannelli, Roberto; 0000-0002-6786-0262; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Ozdemir, Ali IhsanThis study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. For this purpose, the relationship between integration, CC and BP has been analyzed. Data was obtained from the survey that applied to Turkish Small and Medium Sized Enterprises (SMEs) and we examined the critical factors by using a Structural Equation Model to analyze which factors have more effect on BP. As a result of the study it was found that there are positive associations between SCI and CC, and both SCI-CC and BP and it was also found that most critical factor that affects BP is reliability and the least important one is lower price.Article Cross-functional integration in the sustainable new product development process: The role of the environmental specialist(ELSEVIER SCIENCE INC, 2015) Genc, Ebru; Di Benedetto, C. Anthony; 0000-0002-6532-3906; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, EbruCompanies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Managers increasingly view sustainability as a complement to their corporate agendas, or even as an opportunity. It is important to understand how firms integrate environmental issues into their businesses and how these integration strategies affect performance. The process of sustainable new product development (SNPD) is a key strategic focus to achieve economic and environmental sustainability. This paper examines the integration of environmental specialists into new product development teams that are composed of other functional specialists including marketing, manufacturing, and R&D personnel, and its impact on SNPD project performance across three stages: concept development, product development, and product commercialization. We empirically test our theoretical model using a sample of 219 firms from a range of business-to-business industries. We present evidence that integrating an environmental specialist into a new product team has a positive influence on SNPD project performance beyond what the traditional members of such a team would accomplish. We analyze this relationship across the stages of SNPD to obtain a clearer picture of the effects of this integration. In particular, the integration of the environmental specialist was more effective on SNPD project performance in the final stage of the SNPD process when the product was being launched; this effect is even greater for high-innovative projects.Article COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW(Bandırma 17 Eylül Üniversitesi, 2016) Genç, Ömer Faruk; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genç, Ömer FarukInternational Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from domestic aquisitions, there is not a literature review about how they differ. A literature review of acquisitions in terms of comparison between international and domestic deals is provided in this study. Based on the literature, it was shown that international acquisitions differ significantly from domestic acquisitions in terms of motivations, outcomes, success factors, integration problems, information asymmetry, and diversification. The study also identifies new aveanues for acquisition researh. The acquisition paradox and motivation-outcome inconsistency are identified as major issues in acquisition research, and ways to deal with these issues including using benchmarking methodology, risk-adjusted returns, and examining motivations in different ways are provided. In addition, acquisitions by emerging market multinationals and private companies, acquisitions of state-owned enterprises, pre-announcement and negotiation stages are identified as understudied areas with great potential in acquisition research.Article EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY(VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016) Arikan, Esra; Yilmaz, Cengiz; Bodur, Muzaffer; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yilmaz, CengizResearch on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" domains. In an attempt to resolve this discrepancy between research insights and practical experiences, the study investigates the role of Brand Relationship Quality (BRQ) as a critical factor determining consumer responses to brand extensions. The proposed model is tested separately in the context of three different fit scenarios (high, moderate, and low) with data from 502 consumers. The results indicate that BRQ and perceived fit exert independent effects on consumer responses and complement each other as they jointly influence evaluations of brand extensions. The study therefore extends existing theory by providing evidence that the brand extension phenomenon cannot be explained justly without including constructs that portray personal relationships consumers develop with brands and provides insights for marketers and researchers as to how such relationships can be integrated in formulations of successful brand extension strategies.Article Workplace diversity and intercultural communication: A phenomenological study(TAYLOR & FRANCIS ASKARL JOHANS GATE 5, NO-0154 OSLO, NORWAY, 2017) Evans, Adam; Suklun, Harika; 0000-0003-1016-268X; AGÜ, Yönetim Bilimleri Fakültesi, İşletme BölümüFor decades, the United States has seen an increasing number of immigrants, which has led to a significant increase in cultural diversity in the United States. This phenomenological study examines the contextual history of professional non-native English-speaking women in the United States to form a basis of comparison with native English speakers. It attempts to compare their lived communicative experiences with those of non-native English speakers in the workplace. In this study, 16 professional, native English-speaking women currently working in the US were interviewed. Participants in this study were asked to describe professional and intercultural experiences through interactions with non-native English-speaking coworkers, any expectations of the interactions or violations of those expectations, and any miscommunications that may have occurred. Many native English speakers positively reflected upon these intercultural interactions and shared examples of their vocal adjustments and challenges of verbal and intercultural communication. To overcome these challenges, professional native English speakers described trying to slow speech or asking confirming questions such as Do you understand? to mitigate verbal conflicts and miscommunication. Based on the trends within the responses, however, there is a potential for unintentional and often offensive consequences to occur. Several coping mechanisms were found to be considered rude or off-putting by non-native speakers, while the intent of a more direct message was often misinterpreted by native English speakers. In addition, it seems that native English speakers often may have good intentions in their actions but do not have the skillset to better facilitate communication with non-native English speakers.Article Alliances to acquisitions: A road map to advance the field of strategic management(Emerald Group Publishing Ltd., 2017) Zakaria, Rimi; Genc, Omer Faruk; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Omer FarukAlthough primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances, in many cases, end in acquisitions as firms use alliances as intermediate strategic options to eventually acquire a partner. As the discipline of strategy matures and the frequency and the volume of inter-firm cooperation continue to rise, it is imperative to integrate these two research streams for a holistic understanding of the theory of the firm. The purpose of this conceptual piece is threefold. First, we review the extant studies that combine these two governance modes: alliance and acquisitions. Second, drawing on the dominant strategic management theories, we highlight how prior inter-firm alliances inform future acquisitions in terms of (a) pre-combination decisions, (b) post-deal integration processes, (c) alternatives and strategies, and (d) performance outcomes. Finally, in view of the emerging trends and evocative gaps, we offer a conceptual road map to encourage future theoretical development and empirical research. CopyrightArticle You May Not Reap What You Sow: How Employees' Moral Awareness Minimizes Ethical Leadership's Positive Impact on Workplace Deviance(SPRINGERVAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS, 2017) Gok, Kubilay; Sumanth, John J.; Bommer, William H.; Demirtas, Ozgur; Arslan, Aykut; Eberhard, Jared; Ozdemir, Ali Ihsan; Yigit, Ahmet; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Ozdemir, Ali IhsanAlthough a growing body of research has shown the positive impact of ethical leadership on workplace deviance, questions remain as to whether its benefits are consistent across all situations. In this investigation, we explore an important boundary condition of ethical leadership by exploring how employees' moral awareness may lessen the need for ethical leadership. Drawing on substitutes for leadership theory, we suggest that when individuals already possess a heightened level of moral awareness, ethical leadership's role in reducing deviant actions may be reduced. However, when individuals lack this strong moral disposition, ethical leadership may be instrumental in inspiring them to reduce their deviant actions. To enhance the external validity and generalizability of our findings, the current research used two large field samples of working professionals in both Turkey and the USA. Results suggest that ethical leadership's positive influence on workplace deviance is dependent upon the individual's moral awareness-helpful for those employees whose moral awareness is low, but not high. Thus, our investigation helps to build theory around the contingencies of ethical leadership and the specific audience for whom it may be more (or less) influential.Article Is Publishing Country-of-Design Information Beneficial for MNCs?(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2017) Genc, Ebru; Wang, Shih-Ching; AGÜ, Yönetim Bilimleri Fakültesi, İşletme BölümüIn this study, we examined the effect of a countering strategy of manipulating country-of-manufacturing (COM) with country-of-design (COD) information that has been adopted by multinational corporations (MNCs). We conducted a (2 (COM: China vs. Italy) *3 (COD: China vs. Italy vs. None) *2 (Consumption Context: Public use vs. Private use) mixed factorial design to test the interaction effect of COM and COD in varying levels of country development and in different consumption contexts. We found that, counter-intuitively, it is not advantageous to signify design location at developed countries if manufacturing in developing countries. Contrarily, emphasizing design location at developed countries has a reinforcing positive effect for firms manufacturing at developed countries as well. Second, compared to products typically used in private, COM has significantly higher impact on product evaluation and purchase intention for products used in public. However, our results showed no interaction effect between consumption context and COD.Article Not all emerging markets are the same: A classification approach with correlation based networks(ELSEVIER SCIENCE INCSTE 800, 230 PARK AVE, NEW YORK, NY 10169, 2017) Sensoy, Ahmet; Ozturk, Keyser; Hacihasanoglu, Erk; Tabak, Benjamin M.; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Hacihasanoglu, ErkUsing dynamic conditional correlations and network theory, this study brings a novel interdisciplinary framework to define the integration and segmentation of emerging countries. The individual EMBI+ spreads of 13 emerging countries from January 2003 to December 2013 are used to compare their interaction structure before (phase 1) and after (phase 2) the global financial crisis. Accordingly, the unweighted average of dynamic conditional correlations between cross country bond returns significantly increases in phase 2. At first glance, the increased co-movement degree suggests an integration of the sample countries after the crisis. However, using correlation based stable networks, we show that this is not enough to make such a strong conclusion. In particular, we reveal that the increased average correlation is more likely to be caused by clusters of countries that exhibit high within-cluster co-movement but not between-cluster co-movement. Potential reasons for the post-crisis segmentation and important implications for international investors and policymakers are discussed. (C) 2016 Elsevier B.V. All rights reserved.Article Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018) Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, İsmail; Mogaji, Emmanuel; Sap, Serap; 0000-0003-2287-9709; 0000-0002-2560-4105; 0000-0003-0544-4842; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Sarp, Serapthis paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The research model was validated through structural equation modelling based on the surveys of 385 university students. Findings - The results support the proposed model and confirm that guerrilla marketing in social media has a positive effect on both functional and symbolic brand image. Research limitations/implications - This study was conducted with university students. This sample was deemed appropriate since the study had to be conducted with people who use social media. However, although the age group of university students constitutes the majority of social media users, they may not fully represent the whole population. Also, this study showed four guerrilla marketing examples to participants before they commenced filling in the questionnaire. Although the authors selected the most generic guerrilla advertisements during the pilot tests and eliminated the ones which were difficult to understand, this can still be considered as limitations of the study. Practical implications - This study has both theoretical and managerial implications. First, most of the guerrilla marketing studies focus on consumers and neglect possible impacts on brands. In order to fulfil this gap in the literature, this study investigates the influence of guerrilla marketing in brand image. Besides, this study contributes to IACM by expanding its scope through testing its determinants on "brand image". It proves that IACM is valid for use in different contexts. On the managerial side, this study provides marketers with a frame of reference to understand the information adoption process of guerrilla marketing on social media. Originality/value - Current studies regarding the influence of guerrilla marketing mostly focus on consumers, where the possible impacts on brands have been relatively neglected. This study attempts to fill this gap by focussing on the brand image.Article A comparative analysis of international and domestic acquisitions: What drives acquirer competitiveness?(Inderscience Publishers, 2018) Genc, Omer Faruk; Zakaria, Rimi; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Omer FarukDespite several decades of research in the context of mergers and acquisitions (M&As), an understanding of acquirer competitiveness in international vis-à-vis domestic acquisitions remains inconclusive. This empirical study presents a comparative framework to identify a set of intangible factors that differentiate the long-term competitiveness of acquirers engaging in both of these types of acquisitions. Building on the information asymmetry logic, we find that access to accurate information, acquirers’ research and development (R&D) intensity, and similarity between the acquirer and the target play a vital role in determining the overall competitiveness of acquirers. Using a sample of all the M&As that occurred between 1985 and 2007 and applying a matching control methodology, sound comparisons are made to draw conclusions. From a theoretical standpoint, the findings help generalise the importance of intangible factors from the contextual, acquirer-centric, and dyadic angles. From a practical viewpoint, the conclusions enable managers to evaluate their firms’ preparedness for international vis-à-vis domestic acquisitions.Article TURKISH MERGERS AND ACQUISITIONS (M&As): A HISTORICAL VIEW OF CHARACTERISTICS, TRENDS, AND DIRECTIONS(Zonguldak Bülent Ecevit Üniversitesi, 2018) Genç, Ömer Faruk; Kalkan, Burak; 0000-0001-7747-1095; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Kalkan, BurakThis study analyses acquisitions that Turkish companies are involved between 1990- 2017 by analyzing trends in number and volume of activity, geographic dispersion of foreign acquirers and targets, deal characteristics. We also group acquisitions into three according to the home country of acquirers and targets and compare. As being the first study to analyze all three groups at the same time and having the most comprehensive sample in terms of period, this study contributes to the literature by providing a detailed and comprehensive understanding of Turkish M&As. We finally discuss implications for firms and policymakers while providing insights for future researchbookpart.listelement.badge Sustainable new product development(EDWARD ELGAR PUBLISHING LTD, THE LYPIATTS, 15 LANSDOWN RD, CHELTENHAM GL50 2JA, GLOS, ENGLAND, 2018) Genc, Ebru; Di Benedetto, C. Anthony; AGÜ, Yönetim Bilimleri Fakültesi, İşletme BölümüSustainable new product developmentArticle BULANIK ÇOK KRİTERLİ KARAR VERME ORTAMINDA YEŞİL TEDARİKÇİ SEÇİMİ(ACC Publishing, 2019) Madenoğlu, Fatma Selen; 0000-0002-5577-4471; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Madenoğlu, Fatma SelenYasal düzenlemeler ve müşterilerin artan çevre koruma bilinci, işletmeleri tedarik zinciri faaliyetlerini,yeşil tedarikçi zinciri yönetimine uygun olarak çevreye daha az zarar verecek şekilde yapılandırmaya özengösterir hale getirmiştir. Yeşil tedarikçi seçimi, yeşil tedarik zinciri yönetiminde rol alan önemli faktörlerdendir.Yeşil tedarikçi seçiminde ekonomik ve çevresel kriterler birlikte ele alınmaktadır. Yeşil tedarikçi seçimproblemleri belirsizlik içerdiğinden karar vericilerin dilsel ifadelerle görüşlerini belirtebilecekleri bulanık kümeteorisi kullanılmaktadır. Yeşil tedarikçi seçim probleminde, birden fazla alternatif birden fazla kritere göredeğerlendirildiğinden, çok kriterli karar verme yöntemleri bu problemin çözümü için oldukça uygundur. Buçalışmanın temel amacı, nicel verilerin yetersiz olduğu yeşil tedarikçi seçim ortamında, önerilen çözümyöntemini kullanarak yeşil tedarikçi seçimini gerçekleştirmektir. Önerilen modelde, yeşil tedarikçi sıralamasıBulanık TOPSİS, Bulanık Vikor, Bulanık Gri İlişkisel Analiz, Bulanık Aras yöntemleri ile elde edilmiştir.Tedarikçi seçim ve değerlendirme kriter ağırlıkları bulanık SWARA yöntemiyle belirlenmiş ve bilgi kaybınınolmasını önlemek için çok kriterli karar verme problemlerinde de kriter ağırlıkları bulanık sayı olarakkullanılmıştır. Önerilen çözüm modeli, orta ölçekli şehir mobilya üretimi gerçekleştiren bir işletmenin yeşiltedarikçi seçim sürecine uygulanmıştır. Bu uygulama için yapılan hesaplamalar neticesinde dört yöntemden aynıtedarikçi sıralaması elde edilmiştir. Çalışmada kullanılan dört çok kriterli karar verme yönteminin temel vekavramsal özellikleri değerlendirilmiştir. Bu problem için gri ilişkisel analiz yönteminin daha uygun olduğusonucuna varılmıştır.Article Business process management in hotels: with a focus on delivering quality guest service(SPRINGER, 2019) Özdemir, Ali İhsan; Çolak, Abdullah; Shmilli, Jerina; 0000-0002-5037-8760; 0000-0002-9616-3060; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Özdemir, Ali İhsan; Çolak, AbdullahIn this study business process management as a tool of improvement service quality is introduced and it is examined that how it can be used to improve service quality in hotel sector. It is assumed that re-engineering of the business processes in hotel may contribute to optimize the operational processes and service by focusing on guest service. All the interactions and transactions between the guest and the hotel during her/his stay, determine the type and nature of front ofce operations. The stages of guest stay are: (a) pre-arrival, (b) arrival and accommodation, (c) stay, and (d) departure. Each steps are analyzed and business process improvements are applied by case study approach in a hotel which is one of the biggest hotel in Tirana, Albania. As a result of this study valuable recommendations are developed to enhance guest service qualityArticle A CASE STUDY: DO MISCONCEPTIONS LEAD TO INTERGROUP CONFLICTS AT WORKPLACES?(ACC Publishing, 2019) Süklün, Harika; 0000-0003-1016-268X; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Süklün, HarikaThis study's purpose was to investigate if misconceptions lead to conflicts and increase attention among scholars for further research as well. Although misconception is one of the roots of conflicts is somehow accepted, especially by the practitioners, there are not many empirical studies conducted to investigate if there is a relationship between misconception and conflicts. This study is prepared on a small scale as a starting point. To explore the subject better case study methodology is used. Two different studies conducted to be able to compare and analyze the situation among the groups. One group is taken as in-group and the other group is taken as out-group. This study's findings revealed that misconception leads to conflict at workplaces and to a hostile work environment. "We vs. them" situation among the groups and intergroup conflicts are observed. Conclusion and limitation are discussed.Article SOLVING THE HYBRID FLOW SHOP SCHEDULING PROBLEM USING HEURISTIC ALGORITHMS(ACC Publishing, 2019) Madenoğlu, Fatma Selen; 0000-0002-5577-4471; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Madenoğlu, Fatma SelenA variant of the hybrid flow shop (HFS) problem considering missing operations, transportation timesand sequence-dependent setup times is investigated. Heuristic algorithms along with dispatching rulesanddispatching rules are used to solve the given problem. The objective function is minimization makespan. Thecomputational experimets are conducted to test the performance of the heuristic algoirthms and dispatching rules.In order to depict the effect of the factors: number of jobs, number of machines, number of production stages, levelof missing operations on the result, the additiol experimentes are carried out. The result of NEH heuristic withSPTF rule outperformed other heuristics for the proposed HFS problems.