İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/411
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Browsing İşletme Bölümü Koleksiyonu by Access Right "info:eu-repo/semantics/closedAccess"
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Article Citation - Scopus: 2A Comparative Analysis of International and Domestic Acquisitions: What Drives Acquirer Competitiveness(Inderscience Publishers, 2018) Genç, Omer Faruk; Zakaria, Rimi; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Genc, Omer Faruk; 01. Abdullah Gül UniversityDespite several decades of research in the context of mergers and acquisitions (M&As), an understanding of acquirer competitiveness in international vis-à-vis domestic acquisitions remains inconclusive. This empirical study presents a comparative framework to identify a set of intangible factors that differentiate the long-term competitiveness of acquirers engaging in both of these types of acquisitions. Building on the information asymmetry logic, we find that access to accurate information, acquirers’ research and development (R&D) intensity, and similarity between the acquirer and the target play a vital role in determining the overall competitiveness of acquirers. Using a sample of all the M&As that occurred between 1985 and 2007 and applying a matching control methodology, sound comparisons are made to draw conclusions. From a theoretical standpoint, the findings help generalise the importance of intangible factors from the contextual, acquirer-centric, and dyadic angles. From a practical viewpoint, the conclusions enable managers to evaluate their firms’ preparedness for international vis-à-vis domestic acquisitions. © 2021 Elsevier B.V., All rights reserved.Article Grasp based metaheuristic approach for dynamic flexible job shop scheduling problem.(2020) Alper Hamza Dayı; Fatma Selen MADENOĞLU; Adil Baykasoğlu; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; 01. Abdullah Gül University; 03.01. İşletme; 03. Yönetim Bilimleri FakültesiGraspArticle Citation - WoS: 3Citation - Scopus: 4Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World(California State Univ, 2023) Aksoy, Nilsah Cavdar; Kabadayi, Ebru Tumer; Yilmaz, Cengiz; Alan, Alev Kocak; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yilmaz, Cengiz; 01. Abdullah Gül University; 10. RektörlükWith emerging digital technologies, personalization has become a key activity for marketing strategy to gain competitive success in customer relationships. The aim of this study is to develop and empirically assess a general measurement model of perceived personalization. Multiple data gathering processes and rigorous empirical testing procedures are employed to assess and validate the proposed measurement model. The perceived personalization scale developed in the study rests on the focus of what is personalized and includes three main categories: (1) individuallevel, (2) social-level, and (3) situation-based personalization. A multidimensional measure of personalization is developed based on these categories and is validated via several tests, including a test of nomological validity exploring the effects of perceived personalization on critical customer responses such as positive emotions, negative emotions, perceived sincerity, satisfaction, and behavioral intentions. These findings shed light on and open new avenues of development for this growing practice for both researchers and practitioners in marketing.
