Driving Sustainability and Sustainable Developmental Goals in Hospitality: The Influence of Green HRM, Environmental CSR and Shared Green Vision on Pro-Environmental Behaviour

Abstract

Environmental sustainability is highly dependent on the employees' pro-environmental behaviour (PEB) particularly in the hospitality industry context, yet there is still a gap of explanation on mechanisms that systematically improve employees' PEB. Based on Social Identity Theory, this study attempts to examine how green human resource management (GHRM) practices influence employees' PEB in two paths, directly and indirectly, through dual mediating mechanisms: environmental corporate social responsibility (ECSR) and green shared vision (GSV). Using a quantitative design, the study data were collected from 449 hotel managers through a structured questionnaire and analyzed with SmartPLS (SEM). The results show that GHRM has a significant positive effect on PEB and also through indirect effects of both ECSR and GSV. Further, the model explains the substantial amount of variance in PEB. The effect size reveals that indirect pathways are stronger mechanisms than the direct path from GHRM to PEB. Through bringing together the collective cognitive and identity based aspects into one framework, this study extends the theoretical understanding of mechanisms of how GHRM transform sustainability strategies into employee level environmental engagement, which is also aligned with the Sustainable Development Goals (SDGs). The study empirically broadens the GHRM research in the hospitality sector within developing country context and also presents multiple practical insights for hotel policymakers and managers to synchronize environmental strategies with employee conduct.