Scopus İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/395

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  • Article
    Citation - WoS: 66
    Citation - Scopus: 82
    Social Media Utilization of Tourists for Travel-Related Purposes
    (Emerald Group Publishing Ltd, 2015-07-13) Oz, Mustafa
    Purpose - The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach - A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings - The respondents use social media intensively both in their daily lives (> 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications - As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications - The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value - One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.
  • Conference Object
    Identify Commonly Affected Pathways in Psychiatric Diseases
    (Institute of Electrical and Electronics Engineers Inc., 2018-09) Bulut, Umit; Bakir-Güngör, Burcu
    Genome-wide association studies (GWAS) are an extraordinary source of information when it comes to revealing the common variations of human complex diseases. Until now, the large amount of data generated from these studies have not been shown its full potential enough to identify the molecular and functional framework to be able to understand how a molecular system works. Following a more specific perspective, this study focused on the identification of commonly affected pathways of psychiatric diseases. The pathway term as used in molecular biology, depicts a simplified model of a process within the cell or tissue. Lately, several GWAS datasets are publicly available for various disease types such as psychiatric, immune-related, neurodegenerative, cardiovascular and such. A study on each disease and pairwise comparison to understand the behavior of disease and system would be time consuming and exhaustive. Instead of handling the results of these studies one by one, grouping diseases by target points is a more efficient way. This work aims to get one step closer to reveal key points of diseases and target these points to develop personalized medicine approaches. Especially for complex diseases, every drug doesn't show the same effect in every people. This paper contains the definition of molecular pathways, methods to identify disease related pathways, and to find common pathways pairwise in psychiatric diseases. © 2019 Elsevier B.V., All rights reserved.
  • Article
    Citation - WoS: 12
    Citation - Scopus: 16
    Churn and Loyalty Behavior of Turkish Digital Natives: Empirical Insights and Managerial Implications
    (Elsevier Sci Ltd, 2020-05) Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer
    A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their size, spending power, and use intensity. In addition, they tend to be influential trend setters when it comes to the adoption of new digital solutions. In the dynamic emerging economy of Turkey, they are of even greater interest to mobile operators as they surpass their peers in many advanced economies in terms of use intensity. Despite its importance, our knowledge of the loyalty and churn behavior of this customer segment is very limited. We respond to this research gap by drawing insights from a comprehensive survey of digital natives in the Turkish context. The empirical data originates from a survey of 2000 Turkish university students. We employ Binomial Logistic Regression analysis which provides interesting managerial and public policy insights. Our findings demonstrate that such customer service factors as call quality, billing and brand image affect both the loyalty and churn intentions of Turkish Digital Natives. Surprisingly, youth loyalty club programs, duration of subscription, and prior churn experience are found to be not significant. These results lead to practical implications for mobile providers and telecom regulators operating in Turkey and elsewhere.