Scopus İndeksli Yayınlar Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/395
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Conference Object Linear Vs. Non-Linear Embedding Methods in Recommendation Systems(Institute of Electrical and Electronics Engineers Inc., 2022-09-07) Gurler, Kerem; Cos¸kun, Mustafa; Karagenc, Safak; Orun, Gokhan; Kuleli Pak, Burcu Kuleli; Güngör, Vehbi Çağrı; Coskun, Mustafa; Pak, Burcu KuleliPredicting customer interest in items is very crucial in direct marketing as it can potentially boost sales. Data mining techniques are developed to predict which items a particular user might be interested in based on their purchase history or explicit feedback in form of ratings or comments. Recently, non-linear and linear methods have been developed for this purpose. In this study, we applied Neighborhood based Collaborative Filtering (CF), Matrix Factorization (MF), Singular Value Decomposition (SVD), Neural Graph CF (NGCF) and Light Graph Convolutional Network (LightGCN) on explicit user product rating data which is acquired from the online gaming and mobile entertainment platform called HADI. We compared the results of node embedding methods in terms of Precision@k, Recall@k and NDCG@k values. SVD and LightGCN showed the best test performance and SVD was significantly superior to LightGCN in terms of training speed. To further increase predictive performance of SVD, we have applied classification with Logistic Regression and Deep Random Forest on user and item embeddings created by the SVD. © 2022 Elsevier B.V., All rights reserved.Conference Object Citation - WoS: 2Citation - Scopus: 4Data Mining Techniques in Direct Marketing on Imbalanced Data Using Tomek Link Combined With Random Under-Sampling(Assoc Computing Machinery, 2021-05-27) Yilmaz, Umit; Gezer, Cengiz; Aydin, Zafer; Gungor, V. CaGri; Yllmaz, Ümit; Aydln, ZaferDetermining the potential customers is very important in direct marketing. Data mining techniques are one of the most important methods for companies to determine potential customers. However, since the number of potential customers is very low compared to the number of non-potential customers, there is a class imbalance problem that significantly affects the performance of data mining techniques. In this paper, different combinations of basic and advanced resampling techniques such as Synthetic Minority Over-sampling Technique (SMOTE), Tomek Link, RUS, and ROS were evaluated to improve the performance of customer classification. Different feature selection techniques are used in order the decrease the number of non-informative features from the data such as Information Gain, Gain Ratio, Chi-squared, and Relief. Classification performance was compared and utilized using several data mining techniques, such as LightGBM, XGBoost, Gradient Boost, Random Forest, AdaBoost, ANN, Logistic Regression, Decision Trees, SVC, Bagging Classifier based on ROC AUC and sensitivity metrics. A combination of Tomek Link and Random Under-Sampling as a resampling technique and Chi-squared method as feature selection algorithm showed superior performance among the other combinations. Detailed performance evaluations demonstrated that with the proposed approach, LightGBM, which is a gradient boosting algorithm based on decision tree, gave the best results among the other classifiers with 0.947 sensitivity and 0.896 ROC AUC value.