Öz, Mustafa

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https://hdl.handle.net/20.500.12573/5657
Name Variants
Oz, Mustafa
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Main Affiliation
01. Abdullah Gül University
Yönetim Bilimleri Fakültesi
Status
Former Staff
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WoS Researcher ID

Sustainable Development Goals

13

CLIMATE ACTION
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0

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17

PARTNERSHIPS FOR THE GOALS
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0

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8

DECENT WORK AND ECONOMIC GROWTH
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9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
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1

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12

RESPONSIBLE CONSUMPTION AND PRODUCTION
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16

PEACE, JUSTICE AND STRONG INSTITUTIONS
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11

SUSTAINABLE CITIES AND COMMUNITIES
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1

NO POVERTY
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6

CLEAN WATER AND SANITATION
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10

REDUCED INEQUALITIES
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14

LIFE BELOW WATER
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15

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5

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4

QUALITY EDUCATION
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7

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3

GOOD HEALTH AND WELL-BEING
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2

ZERO HUNGER
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This researcher does not have a Scopus ID.
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Scholarly Output

1

Articles

1

Views / Downloads

3/4

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

65

Scopus Citation Count

81

WoS h-index

1

Scopus h-index

1

Patents

0

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0

WoS Citations per Publication

65.00

Scopus Citations per Publication

81.00

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0

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0

JournalCount
International Journal of Contemporary Hospitality Management1
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    Article
    Citation - WoS: 65
    Citation - Scopus: 81
    Social Media Utilization of Tourists for Travel-Related Purposes
    (Emerald Group Publishing Ltd, 2015) Oz, Mustafa
    Purpose - The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach - A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings - The respondents use social media intensively both in their daily lives (> 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications - As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications - The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value - One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.