WoS İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/394

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  • Article
    Resilience and Market Diversification in Sustainable Tourism: Evidence from International Arrivals to Türkiye (2012-2025)
    (Emerald Group Publishing Ltd, 2026-02-02) Atay, Mehmet Tarik; Ciuffreda, Raffaela; Coskun, Safa Bozkurt
    PurposeThis study analyzes the possible connections between resilience and market diversification of inbound tourism to T & uuml;rkiye from 2012 to 2025. The aim is to assess the reaction of international arrivals to global fluctuations, such as the COVID-19 pandemic era, and to examine the structural linkage to primary source markets within the concept of sustainable tourism management.Design/methodology/approachThe research uses annual country-specific data related to international arrivals. We used time-series analysis to uncover long-term behaviors and the consequences of crises. The research also used Shannon entropy and the Herfindahl-Hirschman Index to look at market concentration and diversity. A comparative analysis of the primary source countries indicates variations in recovery trajectories and resilience in the concept of sustainable tourism management.FindingsThe results show that T & uuml;rkiye's inbound tourism grew steadily until 2019, decreased severely during the pandemic and then bounced back strongly from 2022 to 2024. Market diversity has improved over time, but dependence on Germany and the Russian Federation tourists' activities is still high. Although the UK was more stable, and regional markets like Bulgaria and Iran were more unstable, their positive effect on achieving the sustainable tourism goal is still weak.Research limitations/implicationsThe study is constrained by the partial coverage of 2025 data and the lack of direct indicators for environmental or social sustainability. Future research may combine these dimensions and their data to construct a more thorough and detailed evaluation for better understanding of the sustainable tourism context.Practical implicationsThe results show that for tourism in T & uuml;rkiye to be sustainable, it needs to have more diverse source markets, be better prepared for global or local crises and have plans for managing capacity, especially tourism management and seasonality. These insights can help government policymakers and local destination management bodies make long-term sustainability stronger.Social implicationsHighly concentrated tourism markets may cause revenue and employment volatility when principal source countries experience a downturn. Advocating for diversity in terms of various source markets for inbound tourism activities enhances tourism-related economic and social resilience and community welfare in terms of stable income flow and fosters inclusive growth throughout the local and national community in accordance with sustainable tourism objectives.Originality/valueThis study directly connects resilience and diversity to the management of sustainable tourism in a new destination. By integrating long-term real case data with related, respected and detailed market structure metrics, it offers novel insights into how destinations might improve their competitiveness, decreased vulnerabilities in crisis time periods and improve the sustainability of the tourism sector.
  • Article
    Citation - WoS: 54
    Citation - Scopus: 82
    Surprise Me With Your Ads! The Impacts of Guerrilla Marketing in Social Media on Brand Image
    (Emerald Group Publishing Ltd, 2018-11-08) Gokerik, Mehmet; Gurbuz, Ahmet; Erkan, Ismail; Mogaji, Emmanuel; Sap, Serap
    Purpose - The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. The purpose of this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The research model was validated through structural equation modelling based on the surveys of 385 university students. Findings - The results support the proposed model and confirm that guerrilla marketing in social media has a positive effect on both functional and symbolic brand image. Research limitations/implications - This study was conducted with university students. This sample was deemed appropriate since the study had to be conducted with people who use social media. However, although the age group of university students constitutes the majority of social media users, they may not fully represent the whole population. Also, this study showed four guerrilla marketing examples to participants before they commenced filling in the questionnaire. Although the authors selected the most generic guerrilla advertisements during the pilot tests and eliminated the ones which were difficult to understand, this can still be considered as limitations of the study. Practical implications - This study has both theoretical and managerial implications. First, most of the guerrilla marketing studies focus on consumers and neglect possible impacts on brands. In order to fulfil this gap in the literature, this study investigates the influence of guerrilla marketing in brand image. Besides, this study contributes to IACM by expanding its scope through testing its determinants on "brand image". It proves that IACM is valid for use in different contexts. On the managerial side, this study provides marketers with a frame of reference to understand the information adoption process of guerrilla marketing on social media. Originality/value - Current studies regarding the influence of guerrilla marketing mostly focus on consumers, where the possible impacts on brands have been relatively neglected. This study attempts to fill this gap by focussing on the brand image.
  • Article
    Citation - WoS: 66
    Citation - Scopus: 82
    Social Media Utilization of Tourists for Travel-Related Purposes
    (Emerald Group Publishing Ltd, 2015-07-13) Oz, Mustafa
    Purpose - The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach - A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings - The respondents use social media intensively both in their daily lives (> 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications - As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications - The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value - One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.
  • Article
    Citation - WoS: 1
    Citation - Scopus: 1
    Exploring Transdisciplinary Interaction in Higher Education: Urbanism Through Informal Learning Environment
    (Emerald Group Publishing Ltd, 2025) Kesim, Berk; Bengu, Elif
    PurposeThis study aims to explore interdisciplinary and transdisciplinary interactions around sustainability, focusing on the United Nations sustainable development goals (SDGs). By using the city as an informal learning space, it presents a case study to raise SDG awareness, promote interdisciplinarity, foster critical thinking and empower students.Design/methodology/approachUsing qualitative content analysis, this study explores students' interdisciplinary engagements. The research centers on student-created Logbooks, combining field data for analysis via open coding.FindingsThe informal setting facilitates transdisciplinary interaction and enriches interdisciplinary skills while retaining individuals' disciplinary tendencies.Research limitations/implicationsFactors like local geographical conditions and participant numbers could lead to minor variations in future course applications. Although initial problem topics and discussions are confined to local urban geography, they might diversify during implementation.Practical implicationsThe Logbook serves as a guide for local urban issues and embodies interdisciplinary outcomes. It can be enhanced with maps and problem zoning.Social implicationsDemonstrates effective SDG integration into higher education.Originality/valueThis study spotlights interdisciplinary learning within an unconventional context - urbanism - bridging student gaps. Supported by a paradigm shift from sustainability to unsustainability, it underscores the significance of critical engagement with SDGs.
  • Article
    Citation - WoS: 6
    Citation - Scopus: 18
    Is Leverage a Substitute or Outcome for Governance? Evidence From Financial Crises
    (Emerald Group Publishing Ltd, 2021) Tekin, Hasan; Polat, Ali Yavuz
    Purpose The authors investigate the impact of governance on the leverage of East Asian firms in the financial crisis context, in order to understand the puzzle whether debt acts as a substitute for governance or an outcome of the governance mechanism. Design/methodology/approach The authors use 86,030 firm-years and the country-level governance data from eight East Asian countries over the period 1996-2017. The authors employ the fixed effects (FE) model, in the main analysis and the weighted least squares model, as a robustness check in order to compare the two competing hypotheses of agency theory, substitute and outcome models. Findings The authors' results show that debt acts as a substitute for governance before the GFC, but during and after the GFC the picture changes. Namely, debt acts as an outcome of the governance mechanism during the GFC and its aftermath. Since during financial downturns both agency costs increase, and information asymmetry widens, firms in poor-governed countries may be reluctant to increase their leverage in order not to face financial distress and additional restrictions. Thus, the results imply that the use of debt as a tool to mitigate agency conflicts and a substitute for governance strongly depends on the environment that the firms operate and the general macroeconomic conditions, such as facing a financial crisis or not. Research limitations/implications This study provides an interesting case of the firms' capacity to raise money during a crisis and that governance plays an important role in borrowing activities of firms. This will undoubtedly help motivating owners and policymakers for improving governance. The authors' findings may be useful for policymakers to develop policies considering the adverse effects caused by exogenous shocks. This is crucial because the severity of GFC as a shock seems to change the macro and institutional environment that firms operate. While the authors properly address the research hypotheses using country governance data, future research may employ corporate governance data to attain firm-level results by testing two competing hypotheses. Originality/value There are several important areas where this study makes original contributions. First, while Tsoy and Heshmati (2019) focus on the dynamics of capital structure for only Korean firms, the authors extend the sample including eight East Asian countries considering the impact of country governance on capital structure policy. Specifically, this study is the first in using the robust country governance data, which differs by country and year, in the crisis context. Next, the authors investigate both the AFC and GFC to compare whether these two crises have different effects on capital structure policy of East Asian firms. Finally, the authors aim to understand whether leverage is used as a substitute for governance or an outcome of governance mechanism considering recessions.