WoS İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12573/394

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Access Right: Open AccessSubject: search.filters.subject.Sentiment Analysis

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  • Article
    Citation - WoS: 4
    Citation - Scopus: 9
    Are We Ready for the New Normal in E-Business Education? Sentiment Analysis of Learners' Opinions on MOOCs
    (Russian State Vocational Pedagogical Univ, 2021-04-18) Derindag, O. F.; Cizmeci, B.
    Introduction. The new digital economy and its constantly evolving paradigm have completely transformed the model of doing business and the learning methods. MOOCs (massive-open-online-courses) and micro-credentials are the educations interfaces, have become an important teaching environment tool. Distance learning has become an indispensable alternative teaching method in updating and transferring classical education materials according to real-world settings, especially for learners in higher education. Aim. The current research is aimed to address the society's readiness and attitude direction to the concept of MOOCs and distance learning, highlighting its emergence and inevitability for educational institutions of all types in order to make a fundamental change in their curricula, especially in e-business courses, which are the most demanded training courses on MOOCs platforms. Methodology and research methods. In the study, the awareness and recognition of the online community on the MOOCs concept is examined. in this direction, Turkish people's perception and attitudes toward MOOCs have been addressed via sentiment analysis on Eksi Sozluk, the largest social communication and discussion platform in Turkey. Results. According to the sentiment analysis results, it has been determined that 52% of respondents have positive judgments on distance education and MOOCs, 29% of responses are neutral and 18% are negative. In general, distance education and MOOCs are perceived as a useful new education model by the Turkish people. Scientific novelty. This paper is the first sentiment analysis of learners' opinions on MOOCs and distance learning in Turkey. Considering the increasing awareness of MOOCs and the need for e-business education, as the most demanded type of MOOCs, this is the first study investigating the priority of these two phenomena within the context of COVID-19. Practical significance. It is thought that this study will contribute to the stakeholders in terms of showing how MOOCs and micro-credentials have a high potential to understanding trends in education especially in the new normal after the COVID-19 pandemic. The holistic education model of institutions has difficulty meeting the competitive nature and result-oriented approach of the e-business ecosystem. This market reality requires the institutions to offer more to-the-point and applied education solutions. In terms of e-business (e-commerce, digital marketing) education, the importance of MOOCs as a solution-focused on "how" rather than "what." has been comprehensively discussed in the paper.
  • Article
    Citation - WoS: 5
    Citation - Scopus: 5
    A Digital 'Smiley Analysis of the Appreciation for Tourist Amenities by Visitors to London
    (Springer, 2025-03-28) Kourtit, Karima; Nijkamp, Peter; Osth, John; Turk, Umut
    Digital wellbeing research is on a rising edge. It is also increasingly applied in the hospitality sector to measure the satisfaction of visitors (metaphorically called here 'smileys'); understanding and enhancing visitor satisfaction are pivotal for the success of tourism destinations. This study seeks to identify critical factors influencing the visitors' appreciation for London, a city renowned for its allure, by harnessing available user data from Airbnb listings and hotels, using online reviews, with a particular view to the spatial pattern of visitors' choices in corona times. Advanced statistical techniques, including sentiment analysis, digital text analysis, multilevel analysis, and geographically weighted regression, are employed to discover geographical patterns as well as statistical correlations between land use, density, geographic location, and visitor contentment. The findings reveal that proximity to parks, accessibility to public transportation, and the presence of natural amenities exert substantial influence on visitor satisfaction in London. Especially, the proximity to a park enhances visitor satisfaction, predominantly in western London. Efficient access to public transportation in central areas of the city positively impacts visitor contentment levels as well. Furthermore, the availability of and accessibility to natural attractions in the southern and southwest areas of London appear to elevate visitor satisfaction. These novel insights empower destination managers, policymakers, and tourism stakeholders to make informed decisions, formulate targeted strategies, and enhance visitor experiences in specific London locales. The research highlights the importance of considering location-specific factors and customizing approaches to optimize the visitor appreciations for a city. By understanding the complex dynamics between land use, density, location, and visitor satisfaction, stakeholders can foster sustainable tourism growth and create a more appealing environment for visitors.