Yönetim Bilimleri Fakültesi

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    Article
    Citation - WoS: 26
    Citation - Scopus: 30
    Full-Length Effects of the Circular Economy, Environmental Policy, Energy Transition, and Geopolitical Risk on Sustainable Electricity Generation
    (Elsevier Sci Ltd, 2023) Chishti, Muhammad Zubair; Dogan, Eyup; Zaman, Umer; 0000-0003-0476-5177; AGÜ, Yönetim Bilimleri Fakültesi, Ekonomi Bölümü; Dogan, Eyup; 01. Abdullah Gül University; 03.02. Ekonomi; 03. Yönetim Bilimleri Fakültesi
    The recent global paradigm shift toward sustainable green development necessitates revealing the likely green determinants of sustainable electricity generation in order to derive key policy recommendations for dealing with the global energy crisis. As a result, the current study focuses on the drivers of global electricity generation (EG) and identifies environmental policy (EP), energy transition (ET), geopolitical risk (GPR), and circular economy (CE) as novel determinants. The study employs a battery of advanced econometric techniques, including quantile VAR, quantile slope estimate, and wavelet-based correlation methods, for empirical analysis. The quantile VAR -based connectedness confirms the modeled series' significant interconnectedness. Furthermore, the findings suggest that CE plays an important role in promoting the global EG process, as evidenced by positive effects across quantiles. When the effects of ET and EP are considered, a positive relationship between ET, EP, and EG is discovered, implying that ET and EP are important drivers of electricity generation. Furthermore, GPR has significant and negative effects on EG across most quantiles, indicating that the EG process suffers a significant loss as a result of GPR. Furthermore, the wavelet-based correlation method confirms the significant association between selected series, supporting the preceding findings. In order to achieve sustainable electricity generation, several results-based policies are proposed for local and global authorities.
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    Article
    Citation - WoS: 3
    Citation - Scopus: 4
    Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World
    (California State Univ, 2023) Aksoy, Nilsah Cavdar; Kabadayi, Ebru Tumer; Yilmaz, Cengiz; Alan, Alev Kocak; AGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yilmaz, Cengiz; 01. Abdullah Gül University; 10. Rektörlük
    With emerging digital technologies, personalization has become a key activity for marketing strategy to gain competitive success in customer relationships. The aim of this study is to develop and empirically assess a general measurement model of perceived personalization. Multiple data gathering processes and rigorous empirical testing procedures are employed to assess and validate the proposed measurement model. The perceived personalization scale developed in the study rests on the focus of what is personalized and includes three main categories: (1) individuallevel, (2) social-level, and (3) situation-based personalization. A multidimensional measure of personalization is developed based on these categories and is validated via several tests, including a test of nomological validity exploring the effects of perceived personalization on critical customer responses such as positive emotions, negative emotions, perceived sincerity, satisfaction, and behavioral intentions. These findings shed light on and open new avenues of development for this growing practice for both researchers and practitioners in marketing.